Graphic ads or videos from OHS regulators are not new but each has their own approach and WorkSafe BC has released one, in particular, that is of interest to the construction industry.
On first viewing, the conduct of the supervisor is annoying. He provides inadequate information to the worker. He approves of the wrong tool for the job. Others may see nothing but a silly young worker.
Safety ads always have a specific intended audience and often criticism comes from those who are outside that demographic target. The current ad can be seen as the “cool ad where a guy gets a chainsaw to the neck” but the supervisor audience, those who run their own small business or construction company are unlikely to respond that way.
The wrong decisions by the supervisor are clear from the outset and these “bad calls” are re-emphasised at the close of the ad.
OHS regulators need to create more such instruction ads and to establish an online library so that the videos can be used in support of local safety initiatives in a variety of industries. The fact that the ad above is Canadian and the workers would come under Canadian OHS laws is irrelevant as the work practice and hazard is universal.
This, however, throws up a challenge to those who are trying to make a living by producing OHS training videos. Are the safety ads from regulators enough multimedia for training purposes? Do workers need to see videos of the right thing to do or are short videos of the “reality” of workplace hazards enough, as long as these videos are used as part of on-site or person-to-person OHS training?