As mentioned last month in SafetyAtWorkBlog, the Victoria-designed “Homecomings” advertisements are to be launched on United States television. The Department of Labor & Industries for Washington State announced the ads on 19 May 2009. According to the DL&I media release “These ads are particularly effective at bringing home the importance of safety in the workplace and … Continue reading ““Homecomings” safety ads reach the US”
At the Safety In Action Conference in Melbourne last week the CEO Of WorkSafe Victoria, John Merritt, told the delegates that over the coming weeks and months we will see the following: The “Homecomings” series of workplace safety ads have been purchased by Washington State and will be broadcast shortly. Merritt expects the campaign to … Continue reading “WorkSafe Victoria’s plans for the future”
The Christmas ad campaign by WorkSafe Victoria is now available for viewing on line. I saw it with my family for the first time last night on television and it had a terrific impact on my wife. The hug from the teenage daughter is the clincher. My teenage son had seen the ad previously and thought … Continue reading “Latest WorkSafe ad – now online”
WorkSafe Victoria is marketing well by tweaking their OHS advertising messages to fit the economic or seasonal requirements of workers and workplaces. In mid-December 2008, the “Homecoming” ads have been updated to provide a more obvious link to people working during the holiday season. John Merritt, CEO of WorkSafe, tries to link their two ongoing … Continue reading “OHS advertising”
Coming to the end of Australia’s school year, the government is going overboard with confronting advertisements for young people, be they related to work safety or binge drinking. At least the OHS regulators watched other regulators information campaign and reduced their costs by resisting promoting the same message in the same way to the same … Continue reading “When too many graphic ads is never enough”
Twenty years ago, I was at a FutureSafe conference in Sydney, Australia, where Eileen McMahon of WorkSafe Victoria showed a series of graphic ads. The audience were impressed and roundly supported the use of such ads in their own States. At the time confronting ads were de rigueur as road safety campaigns had been using … Continue reading “New Work Safety Ads from Australia”