Australians are starting to understand that having something described as “gold standard” – most recently in relation to the contact tracing services of New South Wales – is as helpful as describing occupational health and safety (OHS) laws and systems as “best practice”. These phrases are optimistic bullshit and politically fraught. The fragility of these phrases has been revealed in events as far apart as the COVID-19 pandemic of 2020-21 and the Esso Longford Royal Commission of 1999. Consider this paragraph from the Esso Longford Royal Commission report and its pertinence to NSW’s contract tracing: