Category: communication

Suicide and OHS media campaigns should achieve tangible outcomes

Don’t jump rock cliff at Sydney, Australia

The benefits of advertising are notoriously difficult to quantify unless there is a specific product being promoted.  Advertising about occupational health and safety (OHS) is usually measured in the level of awareness of the viewers with questions such as

  • Are you aware of WorkSafe?
  • What does WorkSafe do?
  • When we mention WorkSafe to you, what do you think of?

But as with wellbeing initiatives, awareness does not always, some would say rarely, generate action; and action that affects real change.

Recently several Australian researchers looked at some of the existing studies around media campaigns on the prevention of

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Half time at the Future of Leadership

This month the “Future of Leadership” conferences are travelling Australia.  The Melbourne stop, on 21 September, started really well with three on-topic speakers but declined strongly after morning tea with at least one speaker who had nothing to say about leadership.  At the half-time break, one hopes that the conference gets back on track because when it was, it was very good.

This leadership conference is very different from occupational health and safety (OHS) conference because it talks about a concept in such general terms that the audience can impose whatever context it chooses.  As this blog is about workplace safety, predominantly, OHS context was paramount.

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David Caple provides the latest in reality-based OHS thinking

Recently David Caple gave his annual address to the Central Safety Group in Melbourne.  Caple (pictured above) is a prominent ergonomist, an adjunct professor at the Centre for Ergonomics & Human Factors, La Trobe University, a representative on several government OHS-related committees and has an enviable information network.

Fresh from the Singapore OHS conference, Caple speculated on the future of the workplace safety profession at a time when many are indicating an increasing demand for OHS services and advice.  He used a graph of the membership of the Safety Institute of Australia to illustrate part of the challenge.

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Was it worth going to the World Congress on Safety and Health?

I travelled to the 21st World Congress on Safety and Health in Singapore as a delegate and a media representative from my home in Australia.  Was it worth attending? Yes and no.  That may seem a weak answer but I attended in two capacities with two purposes – as an occupational health and safety (OHS) professional and an independent media representative.  Both were satisfied a little bit and both could have been better.  Here’s a personal report on my professional and media experiences at the World Congress.

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Recent safety videos

The recent World Congress on Safety and Health at Work held a quite extensive media stream under the banner of the International Media Festival for Prevention. One of the entries, “Shoelaces“, has already been mentioned on this blog but there was a much greater variety.

These videos may be several years old (the Congress is held every three years) and can be watched from several perspectives.  Several, like “Shoelaces”, offers an immediate emotional impact.  Others require or deserve several views.  Almost all of them should be appreciated for the creativity that they have applied to the topic of occupational health and safety. Continue reading “Recent safety videos”

Cancer survivors returning to work

If occupational health and safety (OHS) is to include the “whole-of-life” for workers, companies, products and projects, OHS professionals need to expand their pool of knowledge to meet the demands for an inclusive organisational culture.  One recent research paper supports this approach by looking at the return to work of cancer survivors.

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Zero Harm evidence is “dubious”

The 21st World Congress on Safety and Health in Singapore has closed.  The next will be in 2020 in Toronto Canada. But before the closing ceremony the range of symposia continued.  One discussed best practice in occupational health and safety (OHS) and I had the chance to speak about the downside of Zero Harm. The…

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