politics – Page 87 – SafetyAtWorkBlog

Cabbage Salad and Safety – Episode 5

October is National Safety Month in Australia and episode 5 of the Cabbage Salad and Safety podcast discusses a range of topics to mirror the diversity of National Safety Month.

Siobhan Flores-Walsh and myself talk about:

Conferences
Culture
Gender in Safety
Mental Health
Simple Safety vs Complex Safety
Innovation
Marketing and social media

The Gender in Safety conversation is one that I intend to expand upon in the coming weeks and is useful to notion relation to the increasing number of “women in safety”- type events.

This podcast is a mixed bag but I am interested in hearing your thought on the podcast and the topics it contains so post a comment here or email me.

Kevin Jones

The challenge of marketing workplace safety

Safe Work Australia (SWA) has formally launched National Safety Month. National Safety Month has existed for many years and is ostensibly a marketing exercise about workplace safety. As such it is worth looking briefly at the marketing of occupational health and safety (OHS) messages.

Campaigns can work well when there is a trusted and high-profile figure to be a spokesperson for the cause and, ideally, provides a testimonial or relevant back story. OHS in Australia lacks such a person. Safety messaging almost always comes from the heads of regulatory agencies or business leaders whose public profiles are minimal. Some prefer low profiles and when coerced to speak in public, often when on video, have a stilted delivery that limits the appeal.

Prominent support

If National Safety Month really wants to cut through into the mainstream media or to the broadest audience, it should have a message from the current Employment Relations Minister or, even better, the Prime Minister, at least. National politicians guarantee media attention even if the entirety of the message is not used or explained. State safety authorities have often been successful in gaining the support of their local Minister.

(A conference organiser trick that is regularly played in Australia is that if you want the Minister to open an event, let them know that if they cannot attend, the Opposition Party’s Shadow Minister has expressed an interest. The Minister then reprioritises the event.)

It is difficult to get Ministers’ time and even harder to have them on television or online video. People understand this inconvenience and struggle, and the effort to get the Ministers seems to add strength and authority to the issues Ministers talk about. If National Safety Month, or the various State-based events, does not have the relevant Minister speaking at an event or in support of the event, or if the month goes by without, at least, a ministerial media statement, the community can justifiably say that the Minister does not care about workplace safety, even when they have responsibility for the portfolio.

Online

Most Australian OHS regulators have an online strategy in support of National Safety Month. Over a decade ago when these strategies were introduced, the move online was almost always because it was seen as cheaper. The minuscule size of the audience was rationalised with “if you build it they will come”. The supposed success of many of these online strategies has not come from the subject matter, OHS is still seen as boring or a nuisance by most. Online OHS marketing is, like so many others, riding the wave of technological change rather than affecting change itself.

Growth and success has come from the penetration of Twitter, Instagram, Facebook and other social media that pushes information to the audience bypassing the traditional media controllers who almost always ignored workplace safety unless there was a catastrophic disaster of multiple fatalities.

Media Disinterest

A minor but recent example of how the longterm media ignorance of OHS has changed media strategies is that WorkSafe Victoria offered no passes to the media for its awards night on October 7*, as it had done for most of the previous awards events. WorkSafe seems to have become disheartened with the lack of mainstream media attention its awards received so it stopped inviting the media as a whole. The blanket exclusion is an odd decision given that WorkSafe Victoria has a strong online presence which would have been further strengthened by, at least, using the network of social media influencers.

The fact that WorkSafe Victoria has reconfigured its awards event back to an evening event and dinner is a further indication that the current WorkSafe is different from the previous incarnation under a conservative State Government. However its difference is not new as it is more a return to what occurred in the past and what was seen as successful, just perhaps not in a media sense. This “return to form” may reflect the expectations of the regulator, its stakeholders, the OHS profession and lobbyists but it has still failed to penetrate the editors’ interests in the next day’s newspapers. The Herald-Sun newspaper does include a full-page ad (pictured above)about the winners but this would have been paid for. Even so, it is a greater effort that in previous years where the ad was lucky to be a half-page.

Safety is too hard

The challenge of advertising about workplace safety is that the audience cannot buy safety; they must earn it, they must apply it, they must think about it and they must talk about it. But largely they don’t. It is seen as too complex and costly. This perception has largely come through the politicisation of OHS from both extremes of politics and so OHS marketing has needed to consider the political juggling of its stakeholders, particularly when those stakeholders are embedded in the development of the safety message and the communication of the safety message through the tripartite consultative artefact, as they are in Australia.

So there are few options left available to safety regulators. Safe Work Australia has chosen to add to the OHS body of knowledge and evidence through continuous release of reference documents and the Virtual Safety Seminars and podcasts which is the SWA’s main National Safety Month activity. As SWA is not a safety regulatory, it has always had limited marketing opportunities so it is building a contemporary library of thought.

Most State OHS regulators continue to provide, at least, a week of free seminars and suburban and regional events using the internet largely as an administrative tool for event booking rather than a communication medium, but perhaps, SWA simply established its patch early. And perhaps this is the most sustainable way to market workplace safety – talking face-to-face, showing new products and ideas, telling stories of what went wrong and what went right – reminding everyone that workplace safety is always about people. After all, Australia’s most successful workplace safety ad, Homecomings, was all about the importance of people.

Kevin Jones

*SafetyAtWorkBlog enquired with WorkSafe Victoria about media access some time ago but was advised that passes weren’t being issued and then it was too late to buy a ticket.

Asbestos presents political opportunities for vision and leadership

Asbestos is not something this blog writes about often, principally because the risk of asbestos-related diseases is well established and the control measures identified. Ideally asbestos should be left in the ground as, no matter in what state it is used, it presents a serious hazard to someone wherever it has been mined or used. But few countries are willing to make this commitment and even if they do asbestos-containing materials (ACM) continue to be imported regardless of any bans in place, as Australia is currently experiencing.

This fundamental occupational health and safety (OHS) and public health issue is not helped when prominent figures utter dangerous misrepresentations. MotherJones has pointed out that in his co-authored 1997 book, The Art of the Comeback, now United States Presidential-hopeful Donald Trump described asbestos as

“the greatest fire-proofing material ever used.”

That asbestos is

“100 percent safe, once applied,” and “got a bad rap.”

The quotes are 19 years old so Trump may have achieved a different perspective on asbestos and it would be good to have someone pose the question, perhaps in the next debate, although he may simply deny he ever said that. (He would be technically right, he never said it, he wrote it)

Australia does not have a Trump but it does have an Asbestos Safety and Eradication Agency (ASEA) and only last week the Minister for Employment, Senator Michaelia Cash (great name for a politician giving out money), gave the agency an

“additional $3.4 million over two years in the 2016-17 Budget”.

This was a timely increase, at least politically, to counter the continued importation of a banned substance as mentioned above. However, the allocation of this money to the ASEA misses the target. ASEA does not control the importation of building products; that is the job of the Australian Border Force.

ASEA released its Annual Operations Plan 2016-17 at the end of September in which it addresses the asbestos importation issue:

“ASEA works with all levels of government to assist in responding to the strategic risks of asbestos in Australia. The agency coordinated the development of a Rapid Response Protocol through the Heads of Workplace Safety Authorities (HWSA) Imported Materials with Asbestos Working Group. The protocol is the first of its kind, enabling government agencies to work cooperatively and efficiently across jurisdiction and portfolio lines when products have been identified as containing asbestos. This allows agencies to work through the practicalities of concerns that such products may cross, or have crossed, state lines.”

This national and cross-agency cooperation is good and required but “the practicalities of concern” is the major barrier to change. Government never seems to have sufficient funds to make a ban as effective as possible or it needs to be. Allowing ACM into Australia, even though the building material contains a government-banned substance, creates costs on public and occupational health but as these costs are further down the supply chain and may not appear for decades, Government considers them to be acceptable. It is highly unlikely that the cost of preventing ACMs at the border would be more expensive than the long-term health costs that the Government will need to pay through public health and hospitals and that employers may need to pay through lost productivity, business disruption and workers’ compensation. (This is another example of why OHS need economists and financial estimators.)

In February 2016, Minister for Border Protection, Peter Dutton, announced an inquiry into the importation of ACMs, to be conducted by KGH Border Services, a company with which the Minister’s Department has been in a partnership since early 2015. The final report seems to imply that the issue is too difficult to police and that the current process is the best the Government can do, particularly as a large part of the asbestos problem originates in China, Australia’s most lucrative trading partner.

“For most businesses involved in international trade, a rational cost/benefit analysis of investment in compliance is not justified by the incentives that government offer to promote voluntary compliance. Despite the critical effect of asbestos exposure to public health and safety, it remains a cheap and effective material for use in a wide range of goods. Asbestos continues to be widely used internationally, and is incorporated in goods manufactured by Australia’s largest trading partners, such as China.”

This paragraph from the KGH report illustrates the tone of the report. Asbestos is cheap and effective and used widely, however it is also deadly. As mentioned above, asbestos and ACM is only cheap to purchase but can have decades long costs that would/should render the cheap purchase a nonsense. That asbestos is effective echoes Trump’s position.

The report also states:

“Due to the differing standards applied to asbestos regulation internationally, it may be inefficient for suppliers that sell to a range of markets, to ensure compliance with the Australia’s strict import prohibition. The Australian prohibition relates to all forms of asbestos, but chrysotile is not internationally recognised as a dangerous form of asbestos. Countries that mine chrysotile maintain that it is safe, and continue to export it to a number of other countries, where it is still widely used in products that supply a range of industries.”

Regardless of what other countries do, Australia’s Department of Health identified the hazard of chrysotile asbestos as early as 1999 and has stated for some time that:

“There may be no safe exposure level for chrysotile, so all exposure should be avoided” and

“If a safer product or process can be substituted for one involving chrysotile, this should be done.”

According to KGH Border Services chrysotile is not internationally recognised as a dangerous form of asbestos. So what? The government that commissioned the KGH report has stated it is dangerous!!??

The KGH report also outlines what is already known and the reason for the existence of the ASEA:

“There is also confusion about policy and regulatory responsibilities across Government in Australia and some ambiguity in the overarching legal framework that establishes Australia’s strict prohibition. The Department of Employment (DoE) has policy responsibility for the legal framework that establishes the border control. The DIBP administers the import and export prohibitions at the border. The Asbestos Safety and Eradication Agency (ASEA) is responsible for administering the import and export permission regime on behalf of the Minister for Employment. The Australian Competition and Consumer Commission (ACCC) and state and territory work, health and safety (WHS) regulators have a role in enforcement of the asbestos prohibition domestically. This cross-over between various Commonwealth and state and territory authorities can confuse the public’s perception of the DIBP’s role in asbestos regulation, and its ability to affect changes to the legal and policy frameworks that establish the prohibition. Clarification of the responsibilities and coordination efforts across Government would reduce this confusion and increase the effectiveness of the Government’s response to asbestos issues.”

If asbestos was not killing Australian workers and their families, it would be funny that overlapping and conflicting responsibilities (a responsibility managed by the Government) “can confuse the public’s perception of the DIBP’s role in asbestos regulation”. The public may not understand the role of the DIBP but it certainly understands the fatal risks associated with asbestos. The calls from the public and the unions for stronger policing of banned substances is less a criticism of the Department of Immigration and Border Protection (DIBP) that it is a criticism of the Government for inaction.

The report also suggests that other levels of Government should be pulling their weight on asbestos management. They should, and they are, but how much easier, cheaper and more productivity their jobs would be if the Federal agencies prevented ACMs entering the country. It just may be possible to eliminate the established asbestos hazards if new asbestos was stopped being imported.

It may also be useful to note that Minister Dutton seems to see the call for controlling asbestos imports as a trade union conspiracy. One could just as well claim that safe asbestos is a Trump conspiracy.

The Australian Government is mismanaging the latest controversies around the importation of asbestos-containing material but to manage it appropriately requires hard questions that this government chooses not face. The deaths associated with asbestos exposures are increasing and are likely to for some decades yet. How many decades, is the choice of this Government. Act now and seriously and fewer people will die, businesses will be more sustainable, health and compensation costs will be less. In fact there may even be more jobs and growth.

Politicians are regularly called on to provide vision. Asbestos seems to be one of those issues where the vision can be readily understood and easily explained. Addressing the issue in a serious way could also be seen as an example of leadership and the basis for a political legacy. And it is not as if asbestos is irreplaceable. Trump may see it as a miracle building material but the combination of new products with safety in design principles should be able to achieve a comparable fire protection level.

Vision and leadership. Where have we heard those words before? Oh yes, EVERYWHERE.

Kevin Jones

The OHS challenges presented by penises, testicles and hotel sex

Every profession and occupation has its weird stories, the “you wouldn’t believe it” stories. Occupational health and safety (OHS) is no different. There are stories of a degloved penis, complications from piercings in private places or chemical burns on private parts that reinforce the important of washing hands thoroughly after touching chemicals. Such stories can be…

Is it time for on-the-spot fines in Victoria?

The public comment phase of the Victorian Government’s Independent OHS Review into WorkSafe Victoria has concluded and most of the submissions are appearing on the review’s website. Some submissions are extensive, others are simply a whinge. One topic did not get much of a mention in the 40 submissions currently available – on-the-spot fines. The…

Royal Commission into juvenile detention should include OHS

Vision of the mistreatment of children in juvenile detention centres in Australia’s Northern Territory was aired on the ABC Four Corners program on 25 June 2016. Within 24 hours, Prime Minister Malcolm Turnbull announced a Royal Commission into juvenile detention. The treatment shown was not new and had been known by the NT Government and Ministers for several years but the quick decision for a Royal Commission shows the political influence of television and current affairs programs. Although not yet written, part of the Royal Commission’s terms of reference should be the investigation of the workplace safety context of juvenile detention centre management and the treatment of the young inmates. Continue reading “Royal Commission into juvenile detention should include OHS”

Worker democracy reappears and OHS needs to be ready

Tripartite consultation of occupational health and safety (OHS) is largely a relic of the past. It remains in the structure of government policy formulation and in workplace safety legislation but, largely due to the decline in trade union presence in Australian workplaces; OHS consultation occurs more linearly than through formalised tripartism.

A recent example of contemporary consultation, that is likely to include OHS, was reported on in The Guardian newspaper on 17 July 2016. The incoming UK Prime Minister, Theresa May, wants to encourage the inclusion of a worker on company boards. It is a curious suggestion from a Conservative Prime Minister which has been leapt on as “workplace democracy” by some commentators. The workplace democracy or “industrial democracy” push is not a new idea and was once seriously proposed in 1977 but, according to an article in The Conversation, the political time was not right. Whether that time is now is debatable. Continue reading “Worker democracy reappears and OHS needs to be ready”

Category: politics

Asbestos presents political opportunities for vision and leadership

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The OHS challenges presented by penises, testicles and hotel sex

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Is it time for on-the-spot fines in Victoria?

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Royal Commission into juvenile detention should include OHS

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Worker democracy reappears and OHS needs to be ready

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