The Safety Institute of Australia (SIA) is likely to have a different brand name in a couple of months. Following a member survey some weeks ago SIA Board members have been travelling Australia consulting with members. This may seem a bit arse about face but a process without consultation would have been a major problem.
Last night was Melbourne’s turn with a forum of about a dozen people hosted by Naomi Kemp. The survey results are inconclusive so should the rebranding exercise proceed?
Kemp provided some context