One billboard outside Melbourne, Victoria

The Safety Institute of Australia (SIA) is likely to have a different brand name in a couple of months.  Following a member survey some weeks ago SIA Board members have been travelling Australia consulting with members.  This may seem a bit arse about face but a process without consultation would have been a major problem.

Last night was Melbourne’s turn with a forum of about a dozen people hosted by Naomi Kemp.  The survey results are inconclusive so should the rebranding exercise proceed?

Kemp provided some context

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Categories advertising, business, communication, consultation, OHS, Premium, safety

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