Journalism survey data on how to communicate most effectively

The Australian Associated Press Medianet has released it 2019 survey on journalism and social media (not currently publicly available). It is an important survey as it illustrates journalists’ preferred ways of being contacted but also shows what media they watch and read. This knowledge is useful for anyone who is trying to create or improve their social and public voice, as the occupational health and safety (OHS) profession and Regulators are trying to do.

For instance, it is surprising that 81% of survey respondents still want to be contacted by email. Also, of the social media platforms – Facebook, Twitter, Instagram and LinkedIn, – only 7% of respondents have LinkedIn as a communication preference (Facebook – 50%, Twitter – 29%, Instagram – 14%).

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Categories Blog, communication, media, OHS, Premium, research, safety, social media, Uncategorized