In the 1990s, there was a significant discussion about “Big Data”. Organisations had begun working digitally due to rapid technological growth and the digitisation of historical records. But the data was so large at the time that its usefulness was questionable. Big Data was of only historical and archival importance until artificial intelligence (AI) tools were developed. Now organisations can turn their Big Data into commercial products and services. International law firm Herbert Smith Freehills Kramer may be a model of the future.
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