Ferguson shows one way to harness social media for change

Credit: LittleBee80 (istockphoto)

Kirstin Ferguson has been an amazing advocate for occupational health and safety (OHS), good governance, Board responsibility, and gender diversity.  She is receiving a great deal of media attention lately for her Celebrating Women campaign on social media. Ferguson has inspired, and been inspired by, many people in the OHS profession in Australia and is an example of how OHS blends with issues of leadership and governance in a way that is very different from the Trojan Horse analogy recently discussed by John Green.

On March 8 2017 Australia’s ABC Radio in Australia broadcast an interview with Ferguson about the campaign.  Ferguson said that part of the purpose of the campaign, which was only thought up over the recent Christmas break and has been evolving, was to give an opportunity to speak, or afford some recognition, to women who have no social media profile or at least minimal online presence.

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Categories campaign, communication, community, executives, gender, innovation, Leadership, OHS, Premium, Uncategorized

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