How to talk safety

Safety advocates often say that safety begins at the top.  Yet few CEO’s will talk overtly and publicly about safety to the extent that Janet Holmes a Court has in Australia.  Janet is a rarity but John Bresland of the United States Chemical Safety Board is making a good attempt through YouTube technology.

In January 2009, Bresland has produced on of CSB’s “safety messages” and, he is not afraid to criticise his political colleagues.

In the latest safety message he criticises those American states who do not allow state employees to be covered by federal OHS legislation and he uses an actual fatality incident to make the point very clear.

For those outside of the US, the video is a good example of a safety advocate putting his face out there and broadcasting about safety to his constituents and interested parties.  Political criticism is seen as valid in this case due to Bresland pointing out an anomaly and showing how an anomaly can kill, injure and maim.

Too many senior executives and professional associations are scared of making political statements even though they support the mission statement of their organisation.  This is an immature position based on insecurity – a quality that should have no place in the coordination of corporations and professional bodies.

Branding is a worthwhile process but it will only succeed if what is being promoted has substance.  The Chemical Safety Bureau has been a solid platform for education and safety improvement for years and deserves support by OHS professionals learning the lessons being shared and displayed.

Kevin Jones

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