This week is Farm Safety Week in Australia. This means that a lot of organisations will be issuing media releases about how to either, improve safety performance (ie. reduce harm) or raise awareness of risks and safety. What is likely to be missing from the information is practical information. This is partly because of the unique nature of farmers – isolated, small businesses, politically conservative and working from home.
Safe Work Australia
On the first day of the week Safe Work Australia (SWA) released an infographic that illustrates how dangerous farming is. It is difficult to understand the audience for this type of image as almost all farmers (and there are not a lot of total newbies in the agricultural sector) are well aware of the dangers they face on a daily basis. One of the problems with infographics is that they usually provide data but no solutions.